When you need to find out more about a business, you can almost always find their website online. But more and more companies are also starting blogs.

What’s best for your small business? A blog or a website?

First, let’s define the two types of online tools.

A blog is simply a type of website. Most have multiple posts or articles listed chronologically, with the most recent one on the front page. Most blogs also allow interaction with its readers, via comments.

So all blogs are websites, but not all websites are blogs.

There are some blogs where the front page is static, making them basically the same as traditional websites. That is, there isn’t a chronological list of posts.

So what’s best for you and your business?

I actually have both a blog and a regular website. My website is specifically about my writing business, Theda K. Communications, and it is the home of my portfolio. When I send out cold emails or make cold calls, I always refer the prospective client to my website.

My blog is more for fun, and is way less formal than my website. I have a link to it from my website (and vice versa, actually), but I spend more time marketing it. In effect, my blog is my marketing tool, and hope to lead buyers to my website.

Do you need to have your blog and website separate? You might, if you want to maintain a strictly professional online presence.

If you haven’t yet created your website, complete with your online portfolio. check out Homestead, which is where my website is hosted (yes, this is an affiliate link, so if you choose to use them, please go through my link). They have reasonable prices, and lots of templates to choose from, especially if you’re not ready to make your own website from scratch.

Do you have both a blog and a traditional website? Why or why not?

Thanksgiving is almost here, and this year we’re excited because we’ll have family in town. My aunts and cousin are coming to Arizona all the way from Michigan, and my daughter will finally get to meet more of her family.

The thing I like about Thanksgiving is that it gives us a chance to remember things that are going well in our lives. Being a grown-up isn’t a bed of roses, so sometimes it’s hard to recognize when things aren’t so bad. But sitting around a table full of food, in a room filled with family, it’s a little easier to count your blessings.

I’m still not ready to host dinner at my house yet, but it might be nice for me to bring some flowers or a centerpiece to my mother’s table. I’ve had good luck getting her flowers from 1-800-Flowers in the past, so I think their Thanksgiving flowers won’t disappoint either.

Our family has a special tradition we follow on each Thanksgiving. Before we eat, we go around the table and each person shares some reasons they are thankful. It can get pretty funny when kids get their turn, but it gives everyone a nice feeling. And hearing other people’s reasons can give you even more ideas.

What are you doing for Thanksgiving this year? Any special traditions that your family practices? How do you decorate your table?

A couple of days ago I announced that I was setting a course for my freelance copywriting business’ success.

Rather than reveal my plan all at once (besides, it’s still a work in progress), I figured I’d just start with each baby step that I’m taking.

One thing I figured out is that it’s not feasible for me to jump in, head first, with all the other daily responsibilities I have. That’s a pretty important point for everyone. A plan, to be achievable, has to be realistic for your particular situation. It can’t be too pitiful, like paying just the minimum due on your credit card with the goal of paying it off anytime soon.

But goals also can’t be too farfetched, or you’ll never even try to reach them. Like, say, planning to make a million dollars on the first day.

Here’s my goal: Initially I will make at least $2000 per month from my writing activities, not counting expenses and such. My timeline for this is within 3 months from today.

There! I said it out loud. Whew! That was hard!

How do I plan to make this income? I am primarily a business copywriter, focusing on tasks like press releases, web/blog copy, ads, annual reports, sales letters, newsletters, and brochures. I also do proofreading and editing.

I know I mentioned magazine writing in a previous post, but after some research I realized magazine writing isn’t best the way (for me) to achieve my goal.

Now that I’ve revealed my goal, let me tell you my first couple of steps.

In order to write for companies, I have to contact them, right? And in order to contact them, I need to have their phone numbers and/or email addresses. So my starting point is to compile a list of prospective companies. I’m using a free database that lists pertinent information, oftentimes including key players in the company. It’s a bit time-consuming, but I’d like a hefty list so I have no excuses.

My next step is to start making cold calls to my prospects. Basically, I ask for the person or department that probably hires freelancers, and then I ask that person if they do, indeed, ever outsource. Sometimes I get to the key person, and sometimes I have to settle for voicemail. Invariably, I get an email address and send them my intro letter and a link to my online portfolio. A lot of my procedure was gleaned from Peter Bowerman’s book, The Well-Fed Writer. I highly recommend it.

When I can’t make cold calls (like when it’s too late at night, for instance), I’ll still make good use of my time by cold emailing prospects. I may still call them at some point, but with working during the day I won’t always be able to make cold calls.

Because my days aren’t structured yet, it’s hard for me to give myself a set number of calls/emails to make each day. I’ll have to play this by ear, but I will commit to spending 2 hours each day making contacts. I might be able to set different goals for the different types of days I have (days where I work vs. days that I don’t), but I’ll get back to you on that. If 2 hours is too easy, I’ll increase it, of course.

So that’s it for now. I’ll be making a lot of calls this month. So far my list is over 2000 companies long, which will definitely keep me busy.

Now…how am I going to organize all of the information I get? Outlook’s contact management program? Excel? Index cards? Stay tuned, and feel free to offer your prospecting hints.

When my daughter was a bit younger, I stumbled across the new, old world of cloth diapering. Cloth diapers are great for the environment, great for baby’s skin, and great fun with all the cool colors.

If you’re considering cloth diapers, or if you want to give them to someone else, you’ve gotta check out the Great Cloth Diaper Hunt! This online scavenger hunt will take you to lots of work-at-home-mom sites, you’ll probably learn more about cloth diapers and green living, and you’ll have a blast.

Each sponsor (I’m not one this time around, but maybe next time), hides a little cloth diaper icon somewhere on their site. Finding and clicking on the diaper will enter you into daily contests, and of course there are prizes for those that find a lot. Being a participant, you’ll also be eligible for discounts on lots of sites.

If you have a home-based business, especially if you don’t sell cloth diapers like most of the other sponsors, you might consider being a sponsor yourself. There’s only a $20 sponsor fee, and there are thousands of hunters.

So what are you waiting for? The hunt starts today. Register now (it’s free), and maybe become a sponsor (if someone else drops out). You’ll be supporting WAHMs and work-at-home-families.

The other day I watched a speaker talk about how important it is to have goals. But even more important, he said, is having a plan to achieve that goal.

That really hit home for me.

I’ve been talking about being a successful freelance business writer for years now, and there are times when I give it my all. But truthfully, I realize I haven’t done my best yet. I haven’t made a good plan, I haven’t taken the necessary steps, to get to the 6 figures I know I can make with writing.

But better late than never, right?

This month I’m renewing my efforts with a passion. Having worked for myself makes me hungry to really make a living on my own.

So what makes a good plan? For me it’s quantifiable steps that I complete each day or each week. I know there will be times, like this week when my daughter had to stay home, when the plan doesn’t go…well…as planned. The point is to work like heck to put my foot on each step, knowing that there’s no way to reach the destination if I don’t. I can’t magically teleport to the goal.

So here goes! I’ll post my goal and my plan a little later.

In the meantime, tell us about your goals and your plans of action. Are you an aspiring writer or a part-time entrepreneur also?

“What’s your passion?”

That’s a question I hate hearing, because I can never answer it. I’m interested in a variety of things, but I can say that writing is something I always go back to.

Lately I’ve been thinking about the different kinds of professional writing, and I realized I was only focused on one type. Most of my writing clients have been businesses who needed press releases, web content, and other commercial copywriting.

Magazine writing is another field that sounds promising, and it fits my writing style a little more closely.

Recently I read a “how-to” article about magazine writing at Suite 101, and the author recommended writing every day, even if it’s a personal journal. She also said that writers love to write.

Personally, I can’t say that I love writing, and I don’t write every day, but I do feel a strong connection with writing. It comes easily, maybe because I love to talk. And I’m good at it. But if I follow conventional wisdom, I’d give it up because it’s not my passion.

What about you? Do you think it’s a requirement to be passionate about a career before you try it? If you’re a writer too, why do you write?

Lately I’ve been perusing a lot of legal websites, and I’m really enjoying learning so much about defense law. Though my bias is usually on the prosecution side, reading these sites has opened my eyes.

I’m also beginning to contact lawyers as a freelance writer, letting them know that I can write or edit website copy. So far I’ve gotten a good response.

This week’s website focuses on the practice of an LA DUI lawyer, with information about how to handle being arrested for DUI. Though I know you would never drink and drive, you undoubtedly know someone who’s had a couple of drinks before driving home. That person has rights, whether or not they’ve committed a crime, so it’s a good idea to learn what they are in case you’re ever with someone in that situation. This site has some solid information.

I’m sure the owners of the monthly sites I write about would appreciate constructive criticism, so check out the website and let us know what you think.

Writing a weekly website review didn’t work out for me, so I’m changing it to monthly. That’s the beauty of running your own blog.

First, as freelance writers and bloggers, the legal field is rich with writing opportunities. I’ve written copy for a law firm’s website, a legal monthly newsletter, and an online legal publication. I’m sure there are more, and not all lawyers want people to write in legalese. Also, not all lawyers are good writers, often because they try too hard to write “like lawyers.”

So get out there and contact law firms. Read through their websites and offer to improve them. Many don’t even have a website yet, and others need print material too.

One of my interests, especially having worked as a teacher, is the juvenile law system. All too often we hear on the news that a young person has been accused of committing a crime. Some face being tried as an adult, while others are sentenced to juvenile programs.

What these young people need is a juvenile lawyer…someone who is trained to handle juvenile cases, and someone who knows what they’re doing. Adult defense attorneys may not fully understand the system as it relates to youth.

I found a great legal website, based out of California, that has a ton of information about the juvenile system. Toward the bottom of the page are links to different facets of juvenile law, and it’s valuable information for parents, teachers, and anyone who cares about kids.

The laws may be different in your own state, but this is a good start. It makes you think, it’s very educational, and it might make you more empathetic the next time you hear that a child has been sentenced to time in an adult prison.

Check it out and let us know what you think.

Marketing your business can sometimes feel like a chore, especially when you don’t get immediate results. But don’t give up!

Building a business takes time, kind of like gardening. You have to plant lots of seeds and then you wait. Of course, you can do other things while you’re waiting, like planting more seeds, watering the ones you already planted, or starting another garden.

But the main point is that it takes time. Even if you land a great client right away, sometimes a flood or drought can wipe out a great crop. Don’t forget to keep planting those seeds.

I recently heard from a prospective client who I’d cold emailed months ago. We worked out a deal, and now I have new business.

Have you reaped benefits from past marketing efforts?

For those of us over 25, remember those high school days?

Hopefully your memories are full of happy thoughts, but even if they aren’t, high school may come in handy for your freelance business.

With the internet, reconnecting with your old buddies (and enemies) is easier than ever. Some high schools have their own webpage or Ning network. I’m part of my high school’s Ning network, and it’s really fun.

If you’re trying to reconnect a little more specifically, you might find (or create) a site for your graduating class. A friend of mine went to John H. Francis Polytechnic High School, and they have a site just for the class of 1982.

As you start talking with former classmates, find a way to naturally integrate your business into the conversation. Most likely people will ask what you do, so it’s easy to say, “I have my own business. I’m a business copywriter.”

Be sure to ask what kind of work they do, and feel free to offer your services or ask for referrals. Other entrepreneurs will be doing the same thing, so don’t think it’s out of line. Turn those memories into money.