Category: Cold emailing

Not a creature was stirring

Lately I’ve been working into the wee hours of the night, because that’s when my daughter is sleeping. But I’m exhausted! Going to bed at 2 or 3 in the morning and getting awakened around 8 just isn’t cutting it anymore.

Everyday I plan to put my daughter in bed by 9, so I can get just 2 or 3 hours of work done before going to sleep at a reasonable time. Tonight I’ve been successful (at the price of her not getting a nap all day). It’s almost midnight and I am going to bed!

Today I worked on learning about the Microsoft Outlook Business Contact Manager program. This will hopefully keep my business on track.

Tomorrow is computer doctor time, along with a Mommy-Daughter field trip. I have another project to complete as well, and I’ve set aside nap-time for this task. And of course, as I said yesterday, I must get another email campaign underway. And a press release.

So much to do! Not enough hours in the week.

Housework? I’ll get to it. One of the perks of being the sole adult is that no one expects dinner at 6 or a spic and span house.

Have child. Will write.

Each day that my daughter grows, I find that it’s easier to get work done while she’s home. Not easy. Easier.

Maybe I’m learning how to work in spurts. Or what tasks keep her occupied and happy for reasonable amounts of time.

It’s funny. Before I had her I swore I wouldn’t let her watch T.V. until she turned 3. Maybe other stay-at-home single moms have figured out how to accomplish this feat. Personally, I find Sesame Street, Teletubbies, and Mickey Mouse Clubhouse to be educational lifesavers.

We don’t veg out in front of the T.V. all day, but when one of her favorite shows is on I make good use of the time.

This week my goal is to get some more cold-emailing done. I’m learning that when I have business I need to keep advertising. I read that writing a press release is important for a copywriter’s business. That’ll be one more task I complete this week. I’m also considering starting another blog.

What one thing can I accomplish today?

This is the motto I try to follow for my business. When nothing seems to be going smoothly, I need to focus on keeping things moving.

With my motto in mind, Monday and Tuesday were very productive. I finished a couple of large projects last week, got through a tough weekend, and I’m happy to have started the week so well.

My daughter was at the sitters’ (yes, plural) for good lengths of time. I sent out some cold emails, ran some errands, and researched the meaning of blogs (another topic for another day).

I like cold emails even when I could cold call because I feel like I’m not intruding. And with the Internet becoming more and more important, it just seems natural to connect with people this way. It also lets prospects know that I am web-savvy…another bonus if they choose to use my services.

So things are moving along.

As I get more familiar with blogging, I will begin to make my posts stick to a topic, rather than just chronicle my growing business. If there’s a method you prefer, by all means let me know.

Time to catch up on some sleep before the little one awakens. Tomorrow is going to be Mommy and Daughter time. The zoo or the children’s museum sounds like a plan. I may even limit my computer time to just twice…during nap time and when she goes to sleep for the night (a Herculean effort).

Cold Emailing or Cold Calling?

Which is better? Sending cold emails to prospective clients, or calling them on the phone?

I prefer cold calling to ask for the best email address possible, and then warm emailing the contact.

But wait! Cold calls with a not-so-quiet toddler at home?

Here’s my solution:

When my daughter’s sleeping or occupied, or on weekends when I can’t call anyway, I target an industry and use the library database “Reference USA” to get web addresses. Then I look for email addresses on the websites and send them my cold email.

On days when she’s at the babysitters, I make as many cold calls as I can in an allotted amount of time. Then I take care of errands (like grocery shopping, housecleaning, and sleeping!)

Today’s Saturday and I’ve got about two hours before she wakes up. Time to cold email!