Having a successful business means successful marketing, as we all know. Along with cold calling, cold emailing, and word-of-mouth marketing, it’s just as important to have professional materials that you can physically hand someone. Lately, while out and about doing day-to-day errands, I make it a point to talk about what I do. What always follows is a request for my business card. I love my business cards, but I know I also need something more.
When I contact new prospects, I need to be ready to send them a brochure as well. Sure, my website is a brochure of sorts, but everyone has a website these days. Anyone can make a cold call or send an email. But a freelancer who uses a variety of marketing materials, both online and on paper, will stand out in the crowd.
Luckily, there are lots of options for getting printed materials for your business. You can hire a graphic designer and then hire a printer, you can try printing things from your own home, or you can use an online document producing and printing company.
You can create your own documents right on their site. Making your product is simple, and you can type text, add pictures, and move things around quite easily. You can also upload a finished project or use one of their templates. When you’re planning a major marketing campaign, details are important. You can get an idea of the paper types by ordering the samples ahead of time. I like to know the weight, the texture, and how light affects the paper when I have a serious project.
As a freelance writer, I sometimes run across clients who need printed materials as well. A reasonably-priced printing service is a great complement to my business. Besides brochures, you can try magnets, calendars, catalogs, window clings, envelopes, and a whole host of other marketing materials. And yes…even business cards.
Have you ever used an online printing company?