Okay, you’re self-employed. You have a wonderful freelance business. Maybe you’re a photographer, a graphic designer, a website designer, or a copywriter. Maybe you bake cakes, make jewelry, or fix cars. Whatever your business, there’s almost no way you can get customers if you don’t tell people you’re open for business. In other words, you have to market yourself.
But it’s more than just marketing. Sure, you can put an ad on LinkedIn, make prospecting calls, or send out postcards. But you also need to really tell people about your business.
Be a squeaky wheel. Talk to random strangers, tell your friends (and maybe your enemies), boast to your doctor/dentist/priest. If you have children or you’ve been around someone who does, you know how he always bring the conversation around to how great his kid is. Well this is what you need to do with your business. Everyone should know about it, just like everyone knows that Ms. Jones’ three-year-old can tie her own shoes.
I haven’t been great about shouting from the mountaintops about Theda K. Communications. But like the start of the fall season, I am turning over a new leaf. Fair warning to the next person who finds himself in line behind me at the grocery store.
Have you told everyone that you own a business? What are you waiting for?