As a writer and blogger, I’ve come to realize over the years that my passion is working with other small businesses. I enjoy helping them market their companies online, especially via blogging.
Blogging, to me, is as natural as speaking. And when small businesses speak to their potential and current customers, they build brand loyalty and increase sales.
Even if a business hasn’t made sales online in the past, marketing online makes a difference, even in the “face-to-face” world. Many customers research companies online before deciding to step into their store. I know I do.
Small businesses may not have huge marketing teams (obviously…they’re small businesses), but that doesn’t mean it’s necessary to miss out on the online sales opportunities. If you have a small business, start a business blog. You’ll be amazed at the benefits it brings.