Being a successful freelancer of any type means that you have to have clients. Makes sense, right? Then why do so many of us have a hard time getting work? The problem might be that we don’t know how to find clients. Or we need a little shove to get out there and do it.
Martha Retallick, a freelance graphic designer and photographer, has written a wonderful e-book that tackles the subject of how freelancers can find clients. She does a great job of making it relevant, by including examples from her own career (blunders and successes alike). She writes like she’s talking with you, so it’s an easy, comfortable read. And the tips and techniques are solid. Some of them I already use, and some I learned while reading.
As an added bonus (for me, especially), Martha includes a reference to an article I wrote a few years ago about how to use cold emailing as a marketing technique. It’s nice seeing my name in print.
In her own words:
The Freelancer’s Guide to Finding Clients is about being proactive. It’s about finding clients instead of waiting for them to come to you.
In addition to offering a detailed how-to guide to making cold calls, it covers:
- Warm calling and e-mails to people with whom you’ve had some previous connection.
- Follow-up calls and e-mails to people you’ve just contacted.
- Keep-in-touch calling and e-mails to people you contacted a while ago.
- Market research calls and e-mails.
- Outreach via cold, warm, follow-up, and keep-in-touch e-mails.
Head over to Envato Tuts+ Marketplace to get your very own copy of the book. It’s definitely worth it! And be sure to tell Martha where you heard about her new book.
How do you find new clients for your freelancing business? When you get Martha’s book, tell us what your favorite parts are!