Blogging can be a journey (like this one), a passion, a hobby, or a business. And everything in-between. But sometimes life happens and your blog can wind up the last thing on a long “to do” list. That’s what happened to me and one of my old blogs.
Marana Unwrapped was a blog about the town I lived in, just northwest of Tucson, Arizona. I started out pretty interested in it, some people subscribed to it, and I even got added to the town’s email group for the press. But then I moved out of the town of Marana, and somehow thought I should let the blog move into oblivion.
I let the domain name expire and that was that. But something kept nagging at me over the past couple of years. I knew that blog had potential, and it makes no sense to turn down the opportunity. After all, trying to restart an old blog may be worth it. I checked to see if the domain name was still available (it was), and I re-bought it.
It seemed reasonable to sit on my decision and think things through first. I decided a new WordPress theme was essential, and I got to work on that. I changed some categories, updated and added a few pages, and tried my hand at some CSS/PHP code tweaking. It’s still not perfect (I need to Photoshop some of the heading’s pictures), but it’s ready to reintroduce to the world.
With the restart of an old blog comes decisions about how to drive traffic to it. Word of mouth and Twitter may be the best way to jumpstart it. Local blogs have the advantage of being extremely targeted. Later I may go on to create a Facebook page and maybe even submit articles to submission sites. Getting traffic is always a fun adventure.
If you get a chance, take a look at the old content on Marana Unwrapped. Even better, if you’re a Tucson reader, feel free to send me story ideas and news. Let me know what you think (here or there). I’m all ears.
Have you ever made the decision to restart an old blog? What plan of action did you take?