Follow up. We hear it a thousand times. If you go for a job interview, make cold calls, or deal with a business for just about anything, it’s apparently crucial that you follow up.
Well after that initial contact — that initial great impression — the person you met with gets busy doing their everyday thing. And unfortunately, they start to forget things. Even that amazing conversation they had with you. Or even if they don’t forget, they get a follow-up call/email/letter from another candidate, and your brilliance suddenly becomes out-of-sight and out-of-mind.
Here’s a quick and easy follow up method. Hopefully it will work, even for the laziest among us:
- Before you head to the interview or appointment, address and put postage on your thank-you note’s envelope.
- During your appointment, start thinking about what you’ll say in your personalized follow-up note. For more ideas on how to accomplish this, take a peek at this Freelance Switch article on following up.
- As soon as you get home, write a personalized handwritten or typed note. If your initial communication was via phone, write a follow-up note before the end of the day.
- Using some type of reminder system (Outlook, tickler files, cellphone, calendar), set a date no more than a month in advance to send another follow-up note. This one will be similar to the first “thank you” note, but it should mention how excited you are to eventually work with them.
- If you’ve gotten no negative remarks, go ahead and schedule another note that goes out during a holiday or something similar. The point is to stay on your prospect’s mind in case a gig becomes available.
In my experience, the most difficult thing about following up is committing to doing it. If you’re pretty good at following up with potential clients, what’s your secret? Do you have a different method to share?