I talk a lot about emailing for my marketing campaigns, but don’t forget about using good old-fashioned “snail” mail. Many prospects and clients don’t use email all the time, while some use it so much that your marketing message gets lost in the crowd.
Even if your prospect or client does read your message, it’s always a good idea to approach them several ways. For instance, say you have a regular client. You email them to let them know you’re still available. You could also call them to say hello.
And you can send a quarterly letter or postcard. The great thing about regular mail is that your client might keep it, especially if it’s catchy enough to get posted on a bulletin board.
Regular mail always looks better when you add a professional touch. Letterhead or a well-designed newsletter never hurts. Also, when sending communications in an envelope, make sure your return address label includes your business’ name. To make it quicker, consider investing in address stickers.
All of these products can be purchased at reasonable prices from companies like VistaPrint, where you can get more than just the free business cards we’ve all heard about. Good luck on your next marketing campaign, however you decide to implement it!
Have you used a combination of methods as your marketing technique, or do you stick to just one?