Happy birthday to your clients
All of your clients–past, present, and prospective–have a birthday, and it’s a great idea to use that information to add to your marketing repertoire. I heard about another company that provides greeting cards en masse. You could spend time buying cards one-by-one, or you can buy a box of cheap birthday cards at any local store. But if you have a lot of people to send cards, the first option (buying them one at a time) will be very time consuming in the long run. Buying a box of cards might work, but then you have to deal with each envelope separately.
Cards Direct offers a cool way to get Birthday Cards for your clients. Their site includes a bunch of options (my favorite card is pictured above), you can write your own verse (or use one of theirs), you can add your company’s logo and contact information, and you can have your return address printed on each card’s envelope. It’s easy to navigate their website and create the perfect card.
As you build your clientele, be sure to gather their birthday information along with routine data. They’ll appreciate the extra gesture, and it’s another way to keep your business in mind for their next project. Don’t forget to sign each card in your own handwriting, and write a quick personal note by hand too.
Great Post! I find that my clients really appreciated when the greeting cards I send are personalized!