Romance your clients on Valentine’s Day

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Marketing your business includes spending time on your current and past clients, not just trying to acquire new ones.

Holidays are a great time to let clients know how much you appreciate them, and they’re another way to remind them you’re available for projects.

I’ve heard that Valentine’s Day isn’t used by marketers that much, so this is an excellent holiday to make sure your message stands out.

So this Valentine’s Day, why not send your best clients a personalized card (with your business card tucked inside), a few roses, or maybe a short and sweet email Valentine?

If flowers are too romantic for your client/vendor relationship, you can always send a potted plant, gift basket, or even chocolates.

Even better, as a home-based business you don’t have to worry about leaving your home to send your items of choice (unless, or course, you just want to get out of the house). You can order online or with a quick phone call.

What marketing techniques have you used for the holidays? Have you had success with Valentine’s Day marketing?

One Response to “Romance your clients on Valentine’s Day”

  1. Carolyn B. says:

    You know, it’s surprising how often the little things humanize us to our customers, our audience and the people we work with. I used to be a reporter, and I saw one of our male reporters trotting out of the office with a small vase of flowers one day. I asked him whether he was in the doghouse with his wife or just being romantic.

    Neither. Our editor had insisted he go interview someone who’d been very sick, and he wanted to at least offer something pretty and sweet-smelling to his interviewee.

    No wonder everyone talked their heads off for him!

    Carolyn B.’s last blog post..Book Review: Road to Nowhere, by Paul Robertson