Crayon Writer

Good copywriting requires knowing the right words. But what are the right words, and how do you find them?

There are three main factors. Know your audience, don’t use the same words repeatedly, and understand the feelings behind your words and phrases.

Knowing your audience is key in good copywriting. That includes knowing how to talk to them.

I found a cute test for your blog’s readability. My blog was rated as elementary school level, and I was very pleased.

My blog’s audience is pretty much anyone. All ages, all nationalities.

I don’t want my readers to have to think too hard. After all, you’re looking at a computer screen. You want to get in and get out fast, or else you’d be reading a novel.

So I write in a straightforward, natural manner. Why use a complicated word when a simpler one will get the same point across?

Try not to be repetitive with your words. Often I’ll go back over a post to see if I used any word more than once. Sometimes it’s inevitable, but for adjectives you can almost always find different variations of the same word. I use this online thesaurus for my writing jobs.

Finally, remember that some words convey a feeling or connotation. For instance, you might ask people for hints, or you might ask for suggestions. They both mean pretty much the same thing, but a hint is kind of like a secret, while a suggestion is more sophisticated (I feel).

Also, consider other’s potential feelings about certain words or phrases.

Do you have any suggestions for making the right word choice?