Marketing like a dog
I’ve been thinking a lot about marketing my business, and I want to have a little fun with the idea of marketing.
To grow my freelance writing business, I may have to think like a Basset Hound dog.
Successful marketing means being a good hunter. You have to put your nose to the ground, find those opportunities, and then go after them with everything you’ve got.
Basset Hounds keep their cool. They’re calm dogs, which is something a good marketer needs to embody. Go after an opportunity in a dedicated, but unrushed manner. Rushing can lead to mistakes.
Hunting dogs stay on the trail. Once you find a good opportunity, remember to follow-up. Don’t give up too easily.
Bassets are known to be stubborn. If you’re in business for yourself, especially if you don’t have a lot of friends/family who are entrepreneurs, you will have to be a bit stubborn to make it through when others tell you to ‘get a job.’
What kind of animal do you think can be related to your business style?
That is a very good analogy, all of those traits are a necessity to be a successful sales marketer.
I’ll market like a dog. Sure, why not? Except around fire hydrants…
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