If you’re a freelancer, you’re a sales person. And the toughest kind of sales around–commission only.
So if you aren’t working your business like a sales operation, you may be missing out on lots of opportunities. I say I’m a writer, but writing is a small part of the job. When I don’t sell, I don’t have anyone to write for.
What reminded me about the major sales side of my business was a post I found on Selling to Big Companies. That’s something I try to do all the time (and I’ve had a few successes). Check out the article about sales from the potential customer’s perspective.
Thanks to that post, I’ll be rewriting my cold email pitches. What about you?