I’m in sales
If you’re a freelancer, you’re a sales person. And the toughest kind of sales around–commission only.
So if you aren’t working your business like a sales operation, you may be missing out on lots of opportunities. I say I’m a writer, but writing is a small part of the job. When I don’t sell, I don’t have anyone to write for.
What reminded me about the major sales side of my business was a post I found on Selling to Big Companies. That’s something I try to do all the time (and I’ve had a few successes). Check out the article about sales from the potential customer’s perspective.
Thanks to that post, I’ll be rewriting my cold email pitches. What about you?
Cold emailing, Home Business, Marketing | Theda K. | October 29, 2007
thanks for the link… i am now thinking of changing my sales pitch for my mails hopefully that will help me write a better sales pitch and higher sales rate.
I’m intrigued by your cold email pitches. I haven’t seen this before. Would you be willing to share an example?
Thanks for this great reminder. I admit we all oversee that part of the business.
Theda,
That’s a great link! We should never forget our customer’s needs.
maybe you can post some of your best email pitches so we can copy (just kidding)… learn from it….
thanks.