Words That Sell

What do your words say about your company or brand?

Do they say, I’m an expert in my field. I know what I’m talking about, and I can help you reach your goal

Or do your words say, I’m okay, but I’m just like the rest. I might be able to help you. Let’s try this and see

Let’s hope your words don’t say, I don’t know what I’m doing in this business. I can’t help you

What you write and how well you write it can affect your business. Bottom line. While most people won’t read every word of your ad or sales letter, you’d be surprised how easily mistakes jump out at them.

Potential clients won’t help but wonder if you’ll be just as careless when you’re working with them. Here are some pointers to help you put your best word forward:

After you write your copy, put it down. Don’t look at it again until the next day. It’s difficult to get perspective on your own writing until you step back for awhile.

Proofread your copy. This may seem obvious, but many people believe they’re so good at writing that they won’t make any mistakes.

Have someone else proofread your work. Checking your own writing is notoriously difficult, even for professional writers.

Read the words out loud. Besides helping you proofread, this can help you check for readability. The text should sound like someone talking, even if it’s technical in nature.

Don’t rely on your computer’s spelling or grammar check. While useful tools, these programs can’t catch everything, and often flag things that are correct in normal usage.

Invest in a grammar book. You can find one at a local used bookstore. While you’re at it, get a good dictionary.

Be on the lookout for common mistakes. Some words are tricky (like their, there, and they’re). This is where a second or third pair of eyes can really help.

Hire a writer or editor. If you’re short on time, or if you’re not the best writer, outsourcing can be a wonderful investment. Be sure to proofread their work too. Even professionals make mistakes.

Writing can make (or break) a deal. Make sure your writing makes a great impression.

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If you decide to hire a copywriter or editor, check out my company, Theda K. Communications.

7 Responses to “Words That Sell”

  1. Sheelagh says:

    Hi, I think what you have written is so true. Even before the advent of blogging, everyone was a writer, and of course professionals know wasn’t true! If people want to write or promote a business, I suggest learning the basics. Confusing it’s and its, affect/effect, etc make anyone’s work look poor, whether or not they are writing for professional purposes.

  2. [...] first is Babies at Work? Of Course!, the second is Words that Sell, while the third is Starting a Copywriting Business as a Work-at-Home-Mother. The last two are [...]

  3. Theda K. says:

    Sheelagh,

    Thanks for the comment! Unfortunately, even getting the basics doesn’t make for good writing. I’m finding it very hard to edit ‘writers’ work, even when it’s technically correct.

    I’ll be checking out your blog soon! Thanks for stopping by, and visit again.

  4. Kersson says:

    Readers usually keep silent but they realize about your mistakes when you write.

  5. Edward says:

    I’m just getting started with blogging and have learned some nice techniques from your site. Thanks!

  6. Tracey says:

    I totally agree with your posting. I usually need to step back for a few days to notice things like I’m missing “the,” or another word that in my mind thought it was there.

    Someday when I am more successful I will probably hire an editor for my site, but thanks for the great tips.
    .-= Tracey´s last blog ..An Interview with Linda Strawn =-.

  7. Allie says:

    The first pointer is the one I need to utilize the most. I have written a post and then come back to it later and thought “what the heck did I write!? I can’t post that!” It’s almost like coming back with new eyes. Thx.
    Allie´s last blog post ..3 Blog Tips Before Starting a New Blog