Being home with my daughter the majority of the time, I decided that cold emailing would be the best way to acquire new customers (as opposed to cold calling). I must admit, though, lately it seems this technique isn’t working.
There could be several reasons for this:
- Companies get tons of email, so perhaps an email from a stranger may be ignored
- My email messages may go straight to spam folders
- I could be emailing companies that don’t think they need outside help
It’s frustrating. I spent a lot of time writing companies. I offer a valuable service, and I’m good at it.
I’m also finding that working with my daughter at home makes us both frustrated. I try to steal a few minutes to write or do research, determined to build a business that sustains us so I can remain at home with her. She clamors for my attention or tries to use the computer herself.
Now, this is a brand-new laptop, and I don’t really want a 22-month-old to indiscriminately bang on the keys or click the mouse willy nilly. So we get into some spats over the computer. She’s even begun taking her stuffed animals to the laptop, telling them, “No, don’t touch. Mommy’s computer!” Or she makes their little paws “type.”
We do have some good times with the computer, though. We play online Fisher Price games, and sometimes she gets to type on Word.
Never a dull moment!
I just keep reminding myself of the alternative: working in an office, being away from my toddler for 9 to 10 hours a day.
Even with our problems, I know she’s in a safe, loving environment where she gets a ton of one-on-one attention (most of the time).
Building a business doesn’t happen overnight. I’ll just keep working at it, and take it step by step.